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Book Review - Stuffed by Hank Cardello

Sunday, October 25, 2009 Posted by Rita A




I recently read a very interesting book - Stuffed by Hank Cardello with Doug Garr. Stuffed is a book about the food industry. It is an insider's look at who's (really) making America fat. Hank Cardello has worked in the food and beverage industry for more than 30 years. His insight to the avenues of marketing and production are invaluable to this book. He mentions marketing campaigns from his perspective. He mentions food companies are not all to blame. The government and the media have made it hard to make nutritious choices. You can follow more of Hank Cardello ideas on his blog Stuffed Nation.

I found the information very eye opening. With more the two-thirds of all Americans being overweight, you wonder where did it all start. Hank Cardello provides a scenario where he feels it all began. I was amazed at much of the details in Stuffed. I have always been intrigued by marketing and the food industry. Reading through Stuffed I realize we have been manipulated by marketers. To the marketers, getting you to try something was their job and they did it well! Powerful opinions and facts are in Stuffed. I enjoyed reading every aspect from the beginnings of the food "obesity crisis" to the solutions offered for the future. Anyone in marketing or in the food industry should read Stuffed. There is so much more to the things we eat. More than meets the eye, the growing waistlines and our wallets.

Stuffed can be purchased at Amazon and other booksellers. Check with your local book store.

Stuffed
HarperCollins Publishers
Hardcover: 272 pages
Price: $25.99
ISBN-13: 9780061363863
Photo courtesy of Harper Collins Publishers.

Many thanks to Rachel of Harper Collins Publishers for providing the review copy. 

Disclosure: I received a gratis copy for this review. No monetary compensation was offered or accepted. The opinions above are my own. Others experience may vary.

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