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Introducing New Wisk: Then and Now

Saturday, August 07, 2010 Posted by Rita A

Remember the old "Ring Around the Collar" Wisk commercials from years ago? I sure do. Wisk was at the forefront of stain fighting back then and now Wisk is introducing their new, enhanced Stain Spectrum™ Technology.

I was curious about "then" and took a moment to ask my mom what laundry was like when I was little. Her responses brought back memories of growing up. Back then, as mom tells it, we had 3 sets of clothes. School clothes, Sunday best and play clothes. By keeping them separate, the wear and stains were greatly reduced. If you got a stain on the play clothes... who cared! We wore them anyway or we covered them with sewn on patches. If stains got too bad, pants became shorts, dresses became shirts, and t-shirts became cleaning rags. The washing machines were not the best back then either and many families did not have their own washers and dryers. Many loads of laundry were washed by hand and hung out on lines to dry. (no we did not pound them on rocks, although I feel that old). I remember the clothes line area in the apartment complex we lived in. It was always filled with hanging laundry. For big jobs it was trips to the laundromat.

Now we live in a community of HE (high efficiency) washing machines. I just recently purchased a new HE washer and dryer set. My older machine burst and flooded the entire laundry room. Disaster of epic proportions. It was a tsunami in the hallway. I am now getting used to the HE machine which uses less water and is more efficient. I am excited that Wisk is helping with stain fighting. Did you know that Wisk was the first liquid laundry detergent to market in 1956? Wisk has been doing laundry for 50 years!

New Wisk® with Stain Spectrum™ Technology is engineered to target the major stain groups.
New stain vocabulary:

There are hundreds of different stains but most stains fall into three major groups:
* Carbohydrates such as milk chocolate
* Proteins such as grass
* Oils such as peanut butter
The other groups of stains include:
* Bio such as blood
* Bleachable such as coffee
* Particulate such as dirt
* Synthetic such as ink
New powerful stain fighting formula. It doesn’t matter which of these stains you encounter, new Wisk with Stain Spectrum ™Technology is the solution to tackle them all!



Visit to find out more about the new Wisk’s Stain Spectrum™ Technology and the different categories of stains. You can also download a $1.00 off coupon.

Stay Connected with Wisk

Wisk is available in the red-hot bottle in August at major retailers nationwide, such as Walmart, Target and Kroger.
* Suggested Retail Price: $5.99 for 50 fl oz. bottles that cleans 32 loads.

Disclosure: Information was provided by One2One Network. I received compensation for this post. The opinions above are my own. Others experience may vary.

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  1. TWoP Fan said...

    The way my kid grows out of clothes, I can't imagine keeping so many different sets. Plus, we have few places for 'formal' clothes and she's not in school.

  2. Rose said...

    i have never used this product. I've seen it on the shelves. i'll try it to see if it makes a difference. Rose